Digital Marketing

Course Overview

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. Demand for digital marketing skills grew 92% in 5 years. Growth in digital-focused jobs outpaced overall marketing jobs by 30%.

5 weeks

Online, Virtual, Onsite

What You will Learn

Milestone 1 Milestone 2 Milestone 3
Objective-first Marketing Paid search/Media buying Measurement
Digital Marketing Strategy SEO (Search Engine Optimization) and Content Strategy Ecommerce
Customer insight SEM (Search Engine Marketing) Email Marketing
Social media management Web Optimization Advance Analytics
Web UX for Marketing Acquisition & Conversion Google/Data Analytics and reporting Roll-Out and Take to Market Strategy
Milestone Project Milestone Project Milestone Project

 

Milestone 1 Milestone 2 Milestone 3
Objective-first Marketing Paid search/Media buying Measurement
Digital Marketing Strategy SEO (Search Engine Optimization) and Content Strategy Ecommerce
Customer insight SEM (Search Engine Marketing) Email Marketing
Social media management Web Optimization Advance Analytics
Web UX for Marketing Acquisition & Conversion Google/Data Analytics and reporting Roll-Out and Take to Market Strategy
Milestone Project Milestone Project Milestone Project

 

Career Prospect

At the end of the course students will be able to venture into the following: –

  • SEM and SEO Specialist
  • Digital Marketing Strategist.
  • Content Strategist.
  • Brand Strategist.
  • Creative Personnel

Gain Vital Skills with Universal Relevance

Gain essential fluency to succeed as a marketer in the digital age. Growth-minded professionals and entrepreneurs can leverage versatile skills to execute digital marketing campaigns, win customers, and collaborate with agencies.

Tap Into a Valuable Professional Network

We help you form real connections that can change the course of your career and link you up with practitioners and peers who can help you succeed through our global alumni network.

Let us help you form real connections that can change the course of your career. Meet practitioners and peers who can help you succeed through our global alumni network. Graduate with an industry-recognized certificate from Torrens University Australia and stand a chance to further your study in Australia.
Salary Range

Salaries for digital marketers varies depending on the sector you work in, the type of employer, your skills and experience, and your location. However, with your well of skills and experience in the profession, you are exposed to an average salary range of N200,000 (lowest average) to N400,000 (highest average).  

Organizations to Work With

There are lots of notable organizations that our students can work with their acquired skills either as an intern, full time staff or contract staff. Some of the firms include.

  • Telecommunication firms.
  • Advertising firms.
  • Consultancy firms.

Digital marketers are among those exploring the world today and their space is not limited to the above-listed, as brands and industries are in high need of them for brand management and client conversion. Digital strategists are in high demand, hence with your work-smart and creative delivery ability, you are certain to always find a space in the field.

Course Fee

  • Onsite (Awoyaya Hub):  N100,000 (One Hundred Thousand Naira Only).
  • Live Virtual Training:  N100,000 (One Hundred  Thousand Naira Only).
  • Online (Self-Paced Video learning): N50,000 (Fifty Thousand Naira Only).

Learning Objectives

At the end of the course students will be able to do the following.

  • Develop a digital marketing plan that will address common marketing challenges.
  • Articulate the value of integrated marketing campaigns across SEO, Paid Search (SEM), social media, Mobile, Email, Display.
  • Media and Marketing Analytics.
  • Recognize Key Performance Indicators tied to any digital marketing program.
  • Improve Return on Investment for any digital marketing program.
  • Launch a new, or evolve an existing, career path in Digital Marketing.
  • Demonstrate cognitive knowledge of the skills required in conducting online research and research on online markets, as well as in identifying, assessing, and selecting digital market opportunities.
  • Comprehend the importance of conversion and working with digital relationship marketing.

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We view the field of creative technology as helping to “disrupt” the way people today interact with computers, and usher in a more integrated, immersive experience.

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